Background: S4S is a prominent retail company in Iceland that operates thirteen shops and three online stores, specializing in clothes, shoes, and activewear. They feature well-known brands such as Ecco Shoes, Skechers, and Nike and also collaborate with established Icelandic brands in the footwear and clothing industry.

Challenge: Prior to integrating the Gift to Wallet program, S4S faced challenges in increasing electronic gift card sales without disrupting their traditional gift card sales methods. Additionally, the bank partnership they had required them to manage cash flow more conservatively which was financially burdensome.

Solution: By adopting Gift to Wallet, S4S significantly enhanced its online gift card sales process. This transformation enabled a promotional campaign centered around the introduction of gift cards that do not expire.

Implementation: S4S transitioned from outdated banking methods to a fully electronic system. This switch allowed them to issue digital gift cards swiftly, even to customers returning products, eliminating the dependency on cash flow held by banks. Utilizing a comprehensive administrative portal, S4S could efficiently track gift card usage and maintain customer communication.

Outcome: The partnership with Gift to Wallet led to increased insights about their customer base, which enabled S4S to send targeted push notifications with essential gift card information. As a result, when customers with gift cards enter shopping centers housing S4S brands, they receive friendly text reminders highlighting the opportunity to use their gift cards in nearby stores. This strategy not only boosted sales but also improved customer engagement and satisfaction.  Visit their gift cards sales : https://gjafakort.s4s.is/gjafakort