KFC

KFC Iceland integrated Gift to Wallet to offer digital gift cards online and in-store via their POS system, simplifying purchases and redemptions. The platform also supports B2B gift card programs, enhancing flexibility. This has increased sales, improved customer convenience, and streamlined gift card management across their locations.

Background:
KFC has been serving Iceland since 1980, with 8 locations nationwide—6 of them in the Reykjavík Capital area.

Challenge:
KFC needed a flexible solution to offer electronic gift cards, streamline in-store gift card issuance, and enable easy online sales for customers. They also sought to support B2B gift card programs.

Solution:
By integrating Gift to Wallet, KFC Iceland now issues digital gift cards both online and directly from their Dynamics AX POS in stores. The platform simplifies online purchasing, redemption, and B2B sales, enhancing customer convenience and operational efficiency.

Outcome:
The solution has expanded KFC’s gift card offerings, making them more accessible and easier to manage, ultimately boosting sales and customer engagement across all locations.