Íslandshótel

Íslandshótel, a prominent hotel chain in Iceland, has a rich history that dates back to 1992 when Hotel Reykjavík opened its doors with just 30 rooms. Over the years, the hotel chain has expanded significantly and now operates 17 hotels, offering approximately 2,000 rooms under the Fosshotel and Hotel Reykjavík brands.  They as well operate several restaurants.

Use Case: Íslandshótel’s Adoption of Gift to Wallet

Background: Íslandshótel, a prominent hotel chain in Iceland, has a rich history that dates back to 1992 when Hotel Reykjavík opened its doors with just 30 rooms. Over the years, the hotel chain has expanded significantly and now operates 17 hotels, offering approximately 2,000 rooms under the Fosshotel and Hotel Reykjavík brands.  They as well operate several restaurants.

Challenge: Before onboarding Gift to Wallet, Íslandshótel faced challenges in managing their gift card sales process. The traditional methods were often cumbersome and lacked the automation necessary to streamline operations, particularly for online and corporate sales.

Solution: By onboarding Gift to Wallet, Íslandshótel has made great progress in automating its online gift card sales process. The introduction of electronic gift cards that can be easily added to Google and Apple Wallet has modernized their offerings, making it convenient for customers to purchase and use gift cards.

Implementation: The implementation of Gift to Wallet includes the use of a Point of Sale (POS) system specifically designed for corporate sales. Gift to Wallet simplifies the process for companies to easily buy gift cards for their employees. Íslandshótel can deliver these gift cards electronically via email or text messages at a pre-defined time, further enhancing the customer experience. The POS solution is fully integrated with Microsoft Dynamics 365 Business Central as well as LS Retail, ensuring that the processes of issuing and claiming gift cards are fully automated.

Outcome: As a result of this implementation, Íslandshótel has successfully enhanced their online gift card sales, improved operational efficiency, and provided a seamless experience for both individual and corporate customers. By leveraging modern technology, Íslandshótel continues to innovate and adapt in the competitive hospitality market. They now have greater insights into their gift card holders and can engage in targeted marketing campaigns through push notifications and location-based marketing.

Visit Their Platform: To see the gift card offerings, check out their site: https://gjafabref.islandshotel.is/.

Quote: “Implementing the system was a significant challenge, as we transitioned from two legacy gift card platforms to automate sales and invoicing. Despite the complexity, the GAMECHANG3RS experts rose to the occasion and delivered exceptional results..”
— Rosa María Ásgeirsdóttir, CTO, Íslandshótel