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Hlemmur and Grandi Foodhalls in Iceland enhanced their gift card program with Gift to Wallet, allowing customers to redeem at either location and streamlining tracking and payments. The system also supports B2B sales and promotional vouchers, boosting sales and customer satisfaction. Overall, it improved operational efficiency and offered greater flexibility for both customers and staff.

Background:
Hlemmur Foodhall in Reykjavík and Grandi Foodhall in the vibrant harbor area are two premier culinary destinations operated by the same company in Iceland. Known for their diverse and high-quality food offerings, these food halls attract a wide mix of locals and tourists seeking memorable dining experiences.

Challenge:
The food hall operators needed a flexible, scalable gift card solution that could accommodate multiple use cases. Specifically, they required:

  • Gift cards redeemable at either or both food halls.
  • An efficient way to track gift card redemptions across locations.
  • Simplified payment and reconciliation processes for the restaurants.
  • Options for B2B sales, including corporate gift cards and employee incentives.
  • The ability to issue promotional vouchers with limited expiration dates to attract new customers.

Solution:
By integrating Gift to Wallet, the operators enhanced their gift card program in several ways:

  • Customers can now purchase gift cards easily online, with the option to redeem at either Hlemmur or Grandi Foodhall.
  • The system supports B2B sales, allowing the food halls to sell corporate gift cards for employee rewards, annual gifts, or promotional campaigns.
  • Real-time tracking of gift card claims ensures accurate reconciliation and simplifies payments to individual restaurants based on actual redemptions.
  • Hlemmur Foodhall can issue vouchers and promotional gift cards with customizable expiration dates, helping to attract and retain new customers.

Implementation:
The seamless integration of Gift to Wallet enabled real-time issuance, redemption, and tracking of gift cards across both locations. It provides the operators with comprehensive insights into usage patterns, ensuring precise compensation for each participating restaurant and streamlining overall transaction management.

Outcome:
The deployment of Gift to Wallet has significantly boosted gift card sales and improved customer convenience at both food halls. The ability for customers to use a single gift card at either location enhances flexibility and satisfaction. Meanwhile, the food halls benefit from streamlined operations, better tracking, and increased promotional opportunities—driving growth, operational efficiency, and customer loyalty.