Background: GG Sport, founded in 2004, is a prominent retailer in Iceland specializing in outdoor clothing, skiing equipment, and more. Operating one physical store and one online store, they cater to customers seeking high-quality outdoor gear.

Challenge: GG Sport faced the challenge of competing with rivals that already offered electronic gift cards. They needed to implement a system that supported B2B sales to corporations purchasing annual gifts for employees while also attracting a new customer base.

Solution: By integrating Gift to Wallet, GG Sport enhanced its ability to sell electronic gift cards, including those compatible with Apple and Google Wallet. Additionally, they introduced promotional gift cards with limited expiration dates, making them more appealing to both individual and corporate clients.

Implementation: GG Sport transitioned to a fully electronic gift card system through Gift to Wallet, while also offering traditional printed gift cards in-store that customers can opt to add to their Apple or Google wallets later. This ensures efficient issuance of digital gift cards. They also implemented location-based messaging, enabling personalized promotions and notifications to further enhance customer engagement.

Outcome: The adoption of Gift to Wallet significantly increased GG Sport’s electronic gift card sales. The combination of location-based messaging, push notifications, the promotion of limited-expiration gift cards, and compatibility with Apple and Google Wallet has boosted sales and attracted a new customer base. This strategic enhancement positions GG Sport competitively in the market, driving customer satisfaction and loyalty.