Background: Epal, founded in 1975, is a leading designer gift store in Iceland specializing in high-quality home décor and furniture. The store aims to provide Icelanders with premium designer products from Scandinavia. Epal operates six locations across Iceland, including a store at Keflavik Airport, as well as an online store where customers can explore a wide range of offerings.

Challenge: Epal sought to modernize its gift card sales by implementing a system that allows for more flexible payment methods and the electronic delivery of gift cards. Their goal was to enhance the customer experience by simplifying transactions, particularly for those purchasing gift cards for employees or for special occasions like weddings.

Solution: By integrating Gift to Wallet, Epal significantly enhanced its online gift card sales through a user-friendly front-end solution. Customers can now seamlessly purchase gift cards online and redeem them in-store or online, with the option to split payments between gift cards and other payment methods.

Implementation: Epal adopted a fully electronic gift card system through Gift to Wallet while also offering the option to sell gift cards in elegant boxes in-store. These physical cards feature a QR code, allowing recipients to easily add them to Google or Apple Wallet later, thereby simplifying the buying and redemption process for customers.

Outcome: The integration of Gift to Wallet has significantly improved Epal’s gift card sales and overall customer satisfaction. Customers appreciate the convenience of splitting payments and the ability to use gift cards for high-value purchases. This strategic enhancement positions Epal as a forward-thinking retailer in the home décor market, further enriching the shopping experience for Icelanders.