Samkaup, the parent company of the Netto grocery retail chain and more brands, has officially onboarded GameChang3r’s innovative Gift to Wallet ecosystem. This strategic move marks the beginning of a significant shift towards reducing the reliance on plastic gift cards while enhancing the overall customer experience.
With the introduction of digital gift cards, customers no longer need to worry about forgetting their physical cards at home. The Gift to Wallet solution allows for the issuance of gift cards both in traditional paper format and electronically, with options to seamlessly add them to Google and Apple Wallets. This flexibility ensures that customers can manage their gift cards conveniently, whether they prefer physical or digital formats.
One of the standout features of the Gift to Wallet system is its integration with existing mobile wallets, eliminating the need for customers to download an additional app. Users can view their gift card balances in real time, providing a hassle-free experience.
In a noteworthy move, all previously issued gift cards have been transitioned to the Gift to Wallet platform, establishing it as the central hub for gift card management within Samkaup.
Heiður Björk Friðbjörnsdóttir, COO/CFO of Samkaup, expressed enthusiasm about the initiative, stating, “Onboarding Gift to Wallet for issuing gift cards is just the first step in our journey. We envision future developments that will include issuing credit notes and employee cards through the system.”
Yngvi Tómasson, CEO of GameChang3r, echoed this excitement, saying, “We are thrilled to collaborate with Samkaup and their retail shops. Our solution aligns perfectly with the needs of grocery retailers. We see tremendous potential in using the ecosystem for promotional gift cards, allowing Samkaup to issue cards with limited expiration dates and store-specific restrictions, which will serve as a powerful marketing tool.”
As Samkaup and GameChang3r move forward, the integration of the Gift to Wallet ecosystem promises to redefine the shopping experience for customers, paving the way for innovative solutions in the grocery retail sector.
About Samkaup:
The company operates around sixty convenience stores across Iceland. Customers of Samkaup can choose between the main retail chains of the company, which are Netto, Kjörbúðin, Krambúð, Iceland, and Samkaup Strax
