Kringlan: Pioneering Digital Gift Cards with Game Chang3r’s Gift to Wallet Solution
Kringlan is the first shopping mall in the world to allow customers to use a single gift card for all its stores and service providers. This innovative fintech solution from Game Chang3r enables customers to store their gift cards in their mobile wallets, providing real-time balance updates, reminders to use the card, and reducing the risk of losing funds.
The implementation of Game Chang3r’s Gift to Wallet system for managing, selling, and operating Kringlan’s gift cards is the largest project the company has undertaken to date.
Today, Áslaug Arna Sigurbjörnsdóttir, Minister of Higher Education, Industry, and Innovation, officially received the first gift card and, like many young women, visited the cosmetics department of Hagkaup to shop with Kringlan’s new gift card.
Key Features of the System:
– Electronic Issuance: The system allows for the full electronic issuance and sale of gift cards, eliminating the need for customers to download a new app, as the gift cards go directly into Apple or Google Wallet.
– Environmental Benefits: This approach is more environmentally friendly by reducing the issuance of plastic cards and packaging.
– Marketing Opportunities: The system opens up new marketing opportunities for Kringlan, such as sending notifications to cardholders about extended hours, events, and reminders to use the card as its expiration date approaches.
– Enhanced User Experience: Digital gift cards offer numerous advantages for both cardholders and Kringlan. Cardholders can monitor their balance via their phones, and the system provides real-time insights into unused cards and redemptions, offering excellent oversight.
Integration and Benefits:
– Employee Cards: The solution supports issuing various types of cards, including loyalty, credit, request, and employee cards, in both printed form and in Apple and Google Wallet.
– Purchases: These cards can be used for purchases in stores, integrated with major e-commerce and point-of-sale systems.
Inga Rut Jónsdóttir, Managing Director of Kringlan, emphasized the digital transformation journey Kringlan is on, highlighting how Gift to Wallet creates new marketing opportunities compared to previous solutions.
Yngvi, Managing Director of Game Chang3r, expressed gratitude for Kringlan’s trust in their solution, noting the interest from international companies and malls. He predicts increased customer satisfaction and a boost in gift card sales, viewing the implementation as a revolution in Icelandic payment solutions.
Áslaug Arna commended Kringlan, Game Chang3r, and all innovative companies for leading the way in offering stronger and better services to people, improving the user experience for their customers.
Many of Iceland’s largest retail companies have chosen Game Chang3r’s Gift to Wallet solution for managing their gift cards. The solution is suitable for both stores and shopping centers, enabling the issuance of various types of cards electronically and traditionally, and facilitating payments within stores through integration with major e-commerce and point-of-sale systems.
